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<blockquote data-quote="Whovian" data-source="post: 417761" data-attributes="member: 57872"><p>Think this is the beginning of the end for the ITV soaps to be honest. They've stated their doing it partly because the half hour episodes rate higher which suggest they aren't entirely happy with how the shows are currently rating. I can easily see them gradually dropping episodes over the next few years - rid of Thursday then Tuesday and taking us back to 3 half hours a week. Would mean a lot of job losses but if that's what it takes to improve quality then it needs to be done.</p></blockquote><p></p>
[QUOTE="Whovian, post: 417761, member: 57872"] Think this is the beginning of the end for the ITV soaps to be honest. They've stated their doing it partly because the half hour episodes rate higher which suggest they aren't entirely happy with how the shows are currently rating. I can easily see them gradually dropping episodes over the next few years - rid of Thursday then Tuesday and taking us back to 3 half hours a week. Would mean a lot of job losses but if that's what it takes to improve quality then it needs to be done. [/QUOTE]
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