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Message: <blockquote data-quote="Laurie Marr" data-source="post: 440005" data-attributes="member: 175">The most egregious element in JR's business strategy was how often ventures were motivated by revenge. His approach was irrational on so many occasions. He exposed Ewing Oil to risks that were often calculated only at the level of him successfully executing the vendetta du jour. Ruthless is often the adjective associated with JR, but it's probably the least appropriate descriptor. The Machiavelli inspired model adopted by corporate strategists demands disciplined self-interest and coldly rational evaluation of outcomes — whereas revenge often led JR  to damage his own position simply to satisfy resentment. In many ways it was he (and not Sue Ellen) who can lay claim to being the most emotionally incontinent character on the show.To this extent, JR was indeed a bad businessman.</blockquote>