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Message: <blockquote data-quote="Daniel Avery" data-source="post: 406650" data-attributes="member: 27">The main reason the show's 90-minute period failed was the explosion of General Hospital, a timeslot competitor, but it also failed because AW viewers wanted Mac/Rachel/Iris action all day, every day.  That was impossible; doing 7.5 hours of soap per week meant the scenes had to be divided up between more actors.  In order to get enough of that triangle to satisfy demand, they had to have a lot of scenes with Mac and others, Rachel and others, and Iris with others, overlapping Mac and Rachel some, Mac and Iris some, etc.  If each was working a max of three days a week (which would have been grueling enough given the longer episodes), then the writers would have been spending more time on logistics (how to move the characters around and engineer scenes that explained them being apart) than on organic plotting.  And of course Lemay jumped ship due to overwork/exhaustion, which didn't help.</blockquote>

Poison your name this Hallowe'en