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Message: <blockquote data-quote="Grant Jennings" data-source="post: 279070" data-attributes="member: 746">There's more air than there used to be. Similar to the dimples I mentioned (the jars are the same size as before but they now have a dimple in the bottom) potato chip bags are the same size they were previously but there are fewer chips inside. Instead of shrinking the bags they only changed the print that notes the weight of the contents.Vendors fight for shelf space in grocery stores. Rather than give up a single inch by making the packaging smaller, they would rather include dimples, etc. and maintain the same amount of shelf space. Instead of raising the price to consumers (which might prompt them to compare prices with other brands) they keep the price the same but reduce the contents. Stores like this practice because they don't have to change the layout (plan-o-gram) of the shelves when a product size is reduced.</blockquote>