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<blockquote data-quote="Daniel Avery" data-source="post: 432568" data-attributes="member: 27">I guess then it was likely his idea to pick up The Edge of Night from CBS in late 1975.&nbsp; CBS had mis-handled the show by moving it from a strong 4pm (Eastern) slot (literally airing at &quot;the edge of night&quot;) to mid-afternoon, where the ratings fell like a stone.&nbsp; Rather than admit their mistake and move it back to 4pm CBS announced they were cancelling it.&nbsp; it aired its final episode on CBS on a Friday, and a 90-minute episode aired (3pm to 4:30) the following Monday on ABC to &quot;reintroduce all the characters and plotlines&quot; to ABC viewers before the show settled into its new/old timeslot of 4-4:30pm.&nbsp; It lasted nine additional years on ABC.ABC first experimented with expanding GH and OLTL to 45-minute episodes but ultimately decided it was best to stick to the 30-minute/60-minute blocks that Nielsen preferred to use when charting their ratings.&nbsp; CBS had also experimented with 45-minute soaps previously and abandoned it in favor of eventually expanding Guiding Light and As the World Turns to 60 minutes each.</blockquote>

[QUOTE="Daniel Avery, post: 432568, member: 27"] I guess then it was likely his idea to pick up [I]The Edge of Night [/I]from CBS in late 1975. CBS had mis-handled the show by moving it from a strong 4pm (Eastern) slot (literally airing at "the edge of night") to mid-afternoon, where the ratings fell like a stone. Rather than admit their mistake and move it back to 4pm CBS announced they were cancelling it. it aired its final episode on CBS on a Friday, and a 90-minute episode aired (3pm to 4:30) the following Monday on ABC to "reintroduce all the characters and plotlines" to ABC viewers before the show settled into its new/old timeslot of 4-4:30pm. It lasted nine additional years on ABC. ABC first experimented with expanding GH and OLTL to 45-minute episodes but ultimately decided it was best to stick to the 30-minute/60-minute blocks that Nielsen preferred to use when charting their ratings. CBS had also experimented with 45-minute soaps previously and abandoned it in favor of eventually expanding [I]Guiding Light [/I]and [I]As the World Turns [/I]to 60 minutes each. [/QUOTE]

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