I think it was interesting that they tackled something so topical and then mix it with phobias and cults, but ultimately there's nothing in it that really stands out.
It's almost as if these powerful themes cancel eachother out.
The theme that suffered the most was the cult itself, I never found it remotely convincing and the various transformations of the Kai character seemed a bit random.
Ironically, the cult documentaries show that it kind of works that way: the self-deification, the paranoia, the tyranny.
Maybe it's too "larger than life" to dramatize it? Or maybe they picked the wrong angle, since Kai's cult was based on fear and hatred. It could work as Nazism, but cult? I don't think so.
Then there was Kai's sister Winter. What a total non-character, maybe the weakest creation in the entire AHS series so far.
I had hoped there would be a big role for Mare Winningham this time, but no, none of that. No complaints about actor Evan Peters, but it looks too similar to his previous roles in AHS.
Could it not be, say, Cheyenne Jackson this time?
There's a lot of filler, the SCUM manifesto, which offered the twist that Kai was merely their puppet, but it didn't add much to the overall narrative imho. He just...changed his mind. Plot twist, I suppose.
I understand the references to Jim Jones and Charles Manson (also played by Peters, he really looks like everybody!) but these real-life monsters inadvertently weakened the fictional horror in CULT.
Then there was the crazy priest from the dark web, and other stuff.
I didn't find CULT unwatchable, not all, but it failed to gain momentum and tell an interesting story. The finale was rather weak, and Ally became Lana Winters all over again.
It doesn't have the drama of Freak Show and it's not as funny as Asylum and Roanoke.