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And I mean specific storylines, not an overarching battle for The Companies because that theme was always running in the background.
What financial intrigues should be in our top 5?
"Maybelline" was already trademarked?One question after all these years is where did Abby get the name Apolune from? We know she got Murukame from the phone book.

"Maybelline" was already trademarked?
The technical definition of Apolune has to do with the orbital pattern of a satellite around a moon. The apolune is the physical point where the satellite is furthermost away from the moon (assuming it is an elliptical orbit and not perfectly round). In KL context, I think it referred to how Abby founded the company using Gary Ewing Enterprises money, money which had obviously originally come from Ewing Oil. Ewing Oil could be seen as the "home planet," with Gary Ewing Enterprises as a moon orbiting (or created from) the home planet of Ewing Oil. Now we had Apolune as a satellite orbiting GE Enterprises, but since it was a secret company, it was at the furthermost point away from that moon, probably hiding in the shadow cast by that moon (metaphorically speaking).
How the script writer knew of this astronomical/planetary physics term, I have no idea, but I think this is a clever way to apply it to the storyline.