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<blockquote data-quote="Daniel Avery" data-source="post: 170264" data-attributes="member: 27"><p>Thanks to product placement.</p><p></p><p>GH has struck some kind of deal with a company that produces drugs blocking heart problems in diabetes patients (I think that's the link--I wasn't paying close attention during the <em>sales pitch</em>). They wrote a plotline where Bobbie was diagnosed with Type-2, and when she told Epiphany about it, Piph countered that she too had been diagnosed with it two years ago. She even added that Piph and Milo had been on vacation when Piph had a mild heart attack, but they managed to keep it a secret--thus Piph's speech to Bobbie about making sure she watched her heart health, because many female diabetics end up like her, etc. etc. Honestly, the conversation seemed to lapse into the dialogue one hears in pharmaceutical ads--which in essence, it was. Neither actress mentioned a drug by name, but in a commercial break they had Zeman and Eddy do a PSA-type commercial talking about Type 2 and the logo of the product placement partner was in the corner of the screen...and the name appeared in the closing credits ("Promotional Consideration Provided by..."). You may recall the tie-in they did with the Shriners' Hospitals years ago, but this isn't publicizing a charity--pretty sure money is changing hands in this one.</p><p></p><p>I'm glad they gave Jackie Zeman something to do, but I'm uneasy about it because it will likely end up with her pitching some drug while in character. Will they play <em>Price Is Right</em> music in the background as she caresses the pill bottle in a close-up? Stay tuned.</p></blockquote><p></p>
[QUOTE="Daniel Avery, post: 170264, member: 27"] Thanks to product placement. GH has struck some kind of deal with a company that produces drugs blocking heart problems in diabetes patients (I think that's the link--I wasn't paying close attention during the [I]sales pitch[/I]). They wrote a plotline where Bobbie was diagnosed with Type-2, and when she told Epiphany about it, Piph countered that she too had been diagnosed with it two years ago. She even added that Piph and Milo had been on vacation when Piph had a mild heart attack, but they managed to keep it a secret--thus Piph's speech to Bobbie about making sure she watched her heart health, because many female diabetics end up like her, etc. etc. Honestly, the conversation seemed to lapse into the dialogue one hears in pharmaceutical ads--which in essence, it was. Neither actress mentioned a drug by name, but in a commercial break they had Zeman and Eddy do a PSA-type commercial talking about Type 2 and the logo of the product placement partner was in the corner of the screen...and the name appeared in the closing credits ("Promotional Consideration Provided by..."). You may recall the tie-in they did with the Shriners' Hospitals years ago, but this isn't publicizing a charity--pretty sure money is changing hands in this one. I'm glad they gave Jackie Zeman something to do, but I'm uneasy about it because it will likely end up with her pitching some drug while in character. Will they play [I]Price Is Right[/I] music in the background as she caresses the pill bottle in a close-up? Stay tuned. [/QUOTE]
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