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Message: <blockquote data-quote="Jock Ewing Fan" data-source="post: 398512" data-attributes="member: 40536">What viewers consider long-term may not be as important to the the producers as the immediate future.  TV shows have notoriously short shelf-lives ( with very few exceptions), and maximizing profit in the short term  is the more common practice, especially when the show exceeds a certain number of episodes and/or seasons.In economics it is basically called the economics of diminishing marginal returns.  When the level of profits starts to drop incrementally after reaching its peak level, it becomes more profitable to invest elsewhere, because productivity and efficiencies decrease with additional expenditures. It may not be bad business, in that context.  If the same investment produces a greater return elsewhere, then decisions about budgeting a tv show will reflect that reality.  Saying "no" to an actor is not necessarily an isolated event when dealing with multiple actors who all want more compensation, and the likelihood that a long-running show may be approaching the end of its shelf life.Steve Kanaly and Linda Gray, among others, eventually were considered too far out of the budget constraints to maintain as series regulars.  People can disagree with that decision, certainly, but it is simply the economic reality of the business</blockquote>