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Global Telly Talk
General TV
First-run syndication
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<blockquote data-quote="Daniel Avery" data-source="post: 367430" data-attributes="member: 27"><p>No, it was just "understood" among the station managers and program directors that ET was a good "palate cleanser" that bridged the gap between the evening news (important events affecting the world) and primetime television (entertainment). ET, with its frivolous celebrity interviews and shameless promotion of upcoming projects in the guise of a newscast, had a darkened set featuring a backdrop of the Hollywood hills at night. "Tonight" was even in the title, a suggestion of when they thought it best to air. Once a syndicator sells a show to a station, they likely could care less when the station airs it (the money is just as green), but when a show is geared toward a certain day part, most station managers will air it in the slot where they think it belongs (translation: where it gets the best ratings). ET likely was transmitted via satellite to its stations at 4pm or 5pm, so if a station opted to air it in the mornings, they'd have to have it air a "day late" (the morning after).</p><p></p><p>If you look at reruns of the daytime versions of <em>Wheel of Fortune</em> and <em>Match Game</em> that aired in the late 1970s and early 1980s, the lighting and tone of the two series overall "feels" like a daytime game show, whereas the early-evening versions that were produced simultaneously had a darker set and different feel. Even as both versions were obviously taped on the same set. The same could be said of the daytime/nighttime versions of <em>The Price is Right. </em></p><p></p><p>I remember when <em>Oprah</em> aired in the mornings alongside all the other talk shows. She de-throned <em>Phil Donahue</em> and the others sort of shrunk away from trying to beat her. Certain stations decided she was such a phenomenon that they experimented with putting her on in early afternoon (that is, after soaps) slots like 4pm where there were even more potential viewers. It was such a success that by 1990 or so, she had basically taken over the "afternoon talk show" arena and was not airing in the mornings in many markets. Every market could choose where to air a show, but when one station sees a show prosper in a certain slot, they'll often try to copy that success at their own stations.</p></blockquote><p></p>
[QUOTE="Daniel Avery, post: 367430, member: 27"] No, it was just "understood" among the station managers and program directors that ET was a good "palate cleanser" that bridged the gap between the evening news (important events affecting the world) and primetime television (entertainment). ET, with its frivolous celebrity interviews and shameless promotion of upcoming projects in the guise of a newscast, had a darkened set featuring a backdrop of the Hollywood hills at night. "Tonight" was even in the title, a suggestion of when they thought it best to air. Once a syndicator sells a show to a station, they likely could care less when the station airs it (the money is just as green), but when a show is geared toward a certain day part, most station managers will air it in the slot where they think it belongs (translation: where it gets the best ratings). ET likely was transmitted via satellite to its stations at 4pm or 5pm, so if a station opted to air it in the mornings, they'd have to have it air a "day late" (the morning after). If you look at reruns of the daytime versions of [I]Wheel of Fortune[/I] and [I]Match Game[/I] that aired in the late 1970s and early 1980s, the lighting and tone of the two series overall "feels" like a daytime game show, whereas the early-evening versions that were produced simultaneously had a darker set and different feel. Even as both versions were obviously taped on the same set. The same could be said of the daytime/nighttime versions of [I]The Price is Right. [/I] I remember when [I]Oprah[/I] aired in the mornings alongside all the other talk shows. She de-throned [I]Phil Donahue[/I] and the others sort of shrunk away from trying to beat her. Certain stations decided she was such a phenomenon that they experimented with putting her on in early afternoon (that is, after soaps) slots like 4pm where there were even more potential viewers. It was such a success that by 1990 or so, she had basically taken over the "afternoon talk show" arena and was not airing in the mornings in many markets. Every market could choose where to air a show, but when one station sees a show prosper in a certain slot, they'll often try to copy that success at their own stations. [/QUOTE]
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General TV
First-run syndication
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