New posts

A little forum update...We're planning an upgrade.

Find out more about what's planned and how you can help support the forum
Click here for the details

Reply to thread

Message: <blockquote data-quote="Lastkidpicked" data-source="post: 382926" data-attributes="member: 237">Good to see you back around here, [USER=11]@Mistletoe Stevens[/USER] !I'm a real geek about this stuff, so I'll jump in.The studios and production companies used to keep a big fleet of cars on hand, and used the cars in different movies and TV shows.  This is why you saw Boss Hogg's Cadillac show up at a Southfork BBQ.[ATTACH=full]49869[/ATTACH][ATTACH=full]49868[/ATTACH]Let's trace the probable history of Jock's Lincoln.They get ready to film the miniseries.The producer (or production assistant) would approach the press department for Lincoln-Mercury and ask for a loaner car.  Most manufacturers had these cars in their "press fleet".    We know that originally Jock's car was a loaner and not a purchase.  How do we know?  Because there were two different cars used, one with the turbine wheels and one with the wheel covers (hub caps).Good news!  The miniseries gets picked up to be a regular show, and contracts are signed for a one year commitment.  Using this as leverage, the production assistant goes back to Lincoln and asks if they can keep Jock's car. It's a win-win.  Lorimar gets a free car, and Lincoln gets positive advertising.  The car is signed over to Lorimar.Time goes on, and when Jock passes there's little need for the car.  There's no pressure to sell it because it really doesn't cost anything to keep it around.  So it gets borrowed for one movie or another and just kind of knocks around in the studio fleet.More time passes and Southfork becomes a tourist destination looking for things to display.  They tumble to the fact that Lorimar still has Jock's car so they ask if they can display it.  Here comes another win-win.Lorimar would rather donate the car to the Southfork Museum than keep it in the fleet.  This is because Lorimar receives royalties any time Dallas is replayed.  If having the car on display at Southfork keeps a bit of interest alive in the show, then this is good for Lorimar.  And a nice addition to Southfork.On a side note, Lincoln never pushed for product placement in the show.  General Motors did.That's why J.R. drove a Caddy in the later years.[ATTACH=full]49874[/ATTACH]If you want to witness the power of product placement, ask anybody who was around for the original run.Ray upgraded his family vehicle and GMC dealers sold out of their Suburbans the next week.[ATTACH=full]49875[/ATTACH]</blockquote>

Verification: 6 + 4 =