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<blockquote data-quote="Kenny Coyote" data-source="post: 160501" data-attributes="member: 102">It&#039;s not a myth. The ratings fell over 2 points in season 9&nbsp; - the one without Bobby -&nbsp; from what they&#039;d been the previous season. 20.97 to 18.8. The myth is that when it was revealed in season 10 that season 9 had just been Pam&#039;s dream, massive numbers of viewers quit watching Dallas. That&#039;s just not so. The ratings for season 10, despite viewers being nothing in the previous season actually happened, stayed roughly the same dropping just two tenths of a point from 18.8 to 18.6. That&#039;s a decrease of only slightly over one percent of the size of their audience. Fans were happy Bobby was back. I&#039;ve heard the argument, &quot;The ratings stayed about the same but they hurt their legacy.&quot; TV producers aren&#039;t in the legacy business; they&#039;re in business to make money. Ratings rule TV because they dictate what they can charge for advertising time. Legacy doesn&#039;t pay anyone&#039;s mortgage or put food on the table. A legacy and a couple bucks will get you a cup of coffee just about anywhere.<a href="https://en.wikipedia.org/wiki/List_of_Dallas_(1978_TV_series)_episodes#Season_8_(1984%E2%80%9385)" target="_blank">8</a> 30 September 28, 1984 May 17, 1985 #2 20.97<a href="https://en.wikipedia.org/wiki/List_of_Dallas_(1978_TV_series)_episodes#Season_9_(1985%E2%80%9386)" target="_blank">9</a> 31 September 27, 1985 May 16, 1986 #6 18.8<a href="https://en.wikipedia.org/wiki/List_of_Dallas_(1978_TV_series)_episodes#Season_10_(1986%E2%80%9387)" target="_blank">10</a> 29 September 26, 1986 May 15, 1987 #11 18.6</blockquote>

[QUOTE="Kenny Coyote, post: 160501, member: 102"] It's not a myth. The ratings fell over 2 points in season 9 - the one without Bobby - from what they'd been the previous season. 20.97 to 18.8. The myth is that when it was revealed in season 10 that season 9 had just been Pam's dream, massive numbers of viewers quit watching Dallas. That's just not so. The ratings for season 10, despite viewers being nothing in the previous season actually happened, stayed roughly the same dropping just two tenths of a point from 18.8 to 18.6. That's a decrease of only slightly over one percent of the size of their audience. Fans were happy Bobby was back. I've heard the argument, "The ratings stayed about the same but they hurt their legacy." TV producers aren't in the legacy business; they're in business to make money. Ratings rule TV because they dictate what they can charge for advertising time. Legacy doesn't pay anyone's mortgage or put food on the table. A legacy and a couple bucks will get you a cup of coffee just about anywhere. [URL='https://en.wikipedia.org/wiki/List_of_Dallas_(1978_TV_series)_episodes#Season_8_(1984%E2%80%9385)']8[/URL] 30 September 28, 1984 May 17, 1985 [B]#2[/B] [B]20.97[/B] [URL='https://en.wikipedia.org/wiki/List_of_Dallas_(1978_TV_series)_episodes#Season_9_(1985%E2%80%9386)']9[/URL] 31 September 27, 1985 May 16, 1986 [B]#6[/B] [B]18.8[/B] [URL='https://en.wikipedia.org/wiki/List_of_Dallas_(1978_TV_series)_episodes#Season_10_(1986%E2%80%9387)']10[/URL] 29 September 26, 1986 May 15, 1987 [B]#11[/B] [B]18.6[/B] [/QUOTE]

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