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Message: <blockquote data-quote="Daniel Avery" data-source="post: 405018" data-attributes="member: 27">This is the part that answers the question best.  As others have said, you didn't want to see MB's credit prior to her appearance, because the more astute viewer would spend the hour thinking about her, making the surprise less...surprising.  If it's someone the viewer doesn't know, the opening credit would not matter much. Example:  I'm fairly sure Alec Baldwin was in the opening credits in the season 6 opener of Knots Landing though he didn't show up until the second episode. At least in the syndicated episodes I watched later.  All such a thing does is make the viewer think "Who the heck is that?" and adds to the suspense.</blockquote>