Joan took herself sooooooooooooo seriously (which she even admitted) while Bette was a raconteur which worked well on television. Also, Crawford had stage fright and refused to do theatre because of it, while Bette's "phukc you!" energy was ready-made to entertain live studio audiences.
Both actresses wanted their own TV series, and both made numerous pilots (Bette openly admitted that she made
eight pilots during the '50s and'60s and none of them sold, while Crawford made ROYAL BAY/DELLA, which also didn't sell, and reportedly was offered the Joan Bennett role in DARK SHADOWS but likely didn't want to do daytime soaps --- in fact, Dan Curtis didn't want DARK SHADOWS to be a daytime show, either)... Bette's daughter, BD Hyman, who can't be trusted, claimed that Davis had the standard movie star snobbery about series TV but did it anyway, if only in a guest star capacity simply because it was offered to her, and openly admired the acting and storytelling on daytime soaps, later telling Linda Gray that she, Bette, was a huge DALLAS fan.
Bette eventually did the HOTEL pilot in 1983, which I watched with cautious optimism so the inevitable disappointment wouldn't be so crushing, and then her health problems stopped her from doing the series, Anne Baxter took over as the lead in a cheeky nod to ALL ABOUT EVE (which then quickly killed Baxter) and then Bette took to calling Aaron Spelling's blandly tawdry program "Brothel." (I still wish Bette had done one episode of DYNASTY/THE COLBYS before she perished as Sable's mother -- though the parent series would've found a way to screw it up).
After a 1974 photo of herself and Rosalind Russell at New York's 21, badly lit from underneath, Crawford apparently decided concretely that she'd never make a public appearance again. And she didn't.
Bette Davis reportedly became a volatile social presence around Hollywood in her youth
deliberately in order to advance her career by generating "naughty girl" press that, unlike other actresses, she wasn't afraid of -- as OF HUMAN BONDAGE would prove. Crawford had a lot of such scandals just by her nature, and whether that helped her career is an open question.
Barbara Stanwyck, on the other hand didn't do TV interviews basically at all. A shyer and somewhat more tasteful personality, when asked to do a memoir about her life and career, she said, "Oh, who cares...?" about those olden days. Ironically, perhaps, she was the only one who had a successful series, THE BIG VALLEY.
Katharine Hepburn, however, was infamous for keeping a large TV on display in her NYC living room, one pulled out from the wall and turned around facing the corner with the unplugged cord draping across the set, which she called "the idiot box." When Hepburn was finally lured onto THE DICK CAVETT SHOW in 1973, it seemed to be for purposes of shock effect on her part, so unexpected it was for her to deign to appear on the small screen in any capacity at all. It was a good two-part show and actually had the effect of boosting her career, leading to her first made-for-TV movie, LOVE AMONG THE RUINS with Laurence Olivier, which was
excellent and won multiple Emmy awards but
bombed big time in the ratings, due in large part to ABC's foolishly snooty PR campaign which made it look tastefully drab and dry and humorless (which it absolutely was not)... She did a 60 MINUTES interview after her CAVETT appearance, and by the '80s, Kate was doing a television interview every couple of years, and that pattern reached a crescendo when her autobiography "All About Me" was released around 1991... She later admitted that if she had publicized her life earlier, it might have hurt her career. So seeming unattainable was a strategy which worked for Hepburn and fit her persona, and she knew it.
In her interview with Cavett, Kate said Marlon Brando was an "unlimited actor" but a "limited person" due to his refusal earlier that year to accept his Oscar for THE GODFATHER and she said about Bette, "Yes, she's awfully good," when Cavett asked.
