ITV has announced that they are changing the scheduling pattern of Corrie and Emmerdale, starting next year. Both shows will air 30 minute episodes, Monday to Friday, in a “soap power hour” with ED at 8pm and Corrie at 8.30pm. The move means that both shows will air 30 minutes less per week than they currently are.
I think this is a step in the right direction.
One thing that strikes me as particularly off-putting with the soaps in recent years is the scheduling. If I ever wanted to dip into one of these series and watch an episode during transmission I wouldn't have a clue what day and time to find it, or how long the episode would run.
While I realise the number of people who watch an episode during its scheduled airtime is diminishing, the schedules are there for a reason, and one of the things that's always helped serials like this is the regularity of programming. Those who are going to follow these programmes on air (and I know older people who do) shouldn't have to look up what time it's on. It should be the same days of the week, and the same time of day for each transmission. Otherwise people are going to lose track, give up and tune out.
I also like that this clearly defines the series as half hour serials. Three hour-long episodes per week ( six if you watch both series) sounds quite fatiguing to me. Somehow, following the traditional
Crossroads/Neighbours/H&A "five half hours per week" seems much more manageable and appealing.
I also don't think losing 30 minutes is a bad thing at all. Less is more, in my book (I'm one of the viewers who felt overwhelmed and checked out when the soaps all started taking up three or four half hours per week).