Kenny Coyote
Telly Talk Star
Was it a good idea for Dallas to have JR and Sue Ellen get divorced and then have Pam and Bobby get divorced? Or would people have liked it better if they'd had one or both couples stay together and let the audience get to see them work through their problems instead?
Dallas was at its peak when both of those couples were still together. The show kept getting more successful every year that they continued to feature them and reached their peak in season four. Then they started breaking them up and here's what happened:
4 23 November 7, 1980 May 1, 1981 #1 27.6
5 26 October 9, 1981 April 9, 1982 #1 23.2
6 28 October 1, 1982 May 6, 1983 #2 20.5
They lost 7.1 points in two years.
First they lost 4.4 points after JR and Sue Ellen divorced and then another 2.7 points the next season where Bobby and Pam broke up. I'm not sure why they chose to break up Bobby and Pam after losing so much of their audience when they broke up JR and Sue Ellen.
Most of the storylines they had going then seem to have been very well liked. The season six storyline of the contest for Ewing Oil won our poll for "favorite storyline", so there was no problem there. They had interesting things going on, but the fans didn't like seeing either couple get divorced. They really didn't like seeing both couples get divorced. Eventually JR and Sue Ellen remarried in season six, but it's very difficult to regain fans once you've lost them.
The viewers they lost in season five weren't there anymore to see JR and Sue Ellen get back together. Then the people who really liked seeing Pam and Bobby together saw that marriage break up in what looked like a divorce the show created just for the sake of doing it. That created a situation where they lost somewhere around four million viewers at the same time they were featuring one of their best liked storylines. That's not easy to do. Having a storyline as well liked as the contest for Ewing Oil usually results in gaining viewers - not losing four million of them. It was an unusual situation. Exciting things were going on, but at the same time they were damaging value they'd built in their characters.
Dallas had established Bobby and Pam as the couple whose love for each other was so strong, their marriage could survive against all odds. Their marriage could withstand anything. Anything except unbelievably bad judgement from the writers of the show. How bad? This bad:
"Let's have Pam blame Bobby for her mother dying in a plane crash, abandon him, take his son away from him and fly to France with a guy she just met a few weeks ago."
I'd have to think that the lesson to be learned here is:
If you're fortunate enough to have created a couple that millions of people love so much they'll tune in every week to watch them, be careful not to have them act in ways that will take away from that certain something that made the fans fall in love with them.
Dallas was at its peak when both of those couples were still together. The show kept getting more successful every year that they continued to feature them and reached their peak in season four. Then they started breaking them up and here's what happened:
4 23 November 7, 1980 May 1, 1981 #1 27.6
5 26 October 9, 1981 April 9, 1982 #1 23.2
6 28 October 1, 1982 May 6, 1983 #2 20.5
They lost 7.1 points in two years.
First they lost 4.4 points after JR and Sue Ellen divorced and then another 2.7 points the next season where Bobby and Pam broke up. I'm not sure why they chose to break up Bobby and Pam after losing so much of their audience when they broke up JR and Sue Ellen.
Most of the storylines they had going then seem to have been very well liked. The season six storyline of the contest for Ewing Oil won our poll for "favorite storyline", so there was no problem there. They had interesting things going on, but the fans didn't like seeing either couple get divorced. They really didn't like seeing both couples get divorced. Eventually JR and Sue Ellen remarried in season six, but it's very difficult to regain fans once you've lost them.
The viewers they lost in season five weren't there anymore to see JR and Sue Ellen get back together. Then the people who really liked seeing Pam and Bobby together saw that marriage break up in what looked like a divorce the show created just for the sake of doing it. That created a situation where they lost somewhere around four million viewers at the same time they were featuring one of their best liked storylines. That's not easy to do. Having a storyline as well liked as the contest for Ewing Oil usually results in gaining viewers - not losing four million of them. It was an unusual situation. Exciting things were going on, but at the same time they were damaging value they'd built in their characters.
Dallas had established Bobby and Pam as the couple whose love for each other was so strong, their marriage could survive against all odds. Their marriage could withstand anything. Anything except unbelievably bad judgement from the writers of the show. How bad? This bad:
"Let's have Pam blame Bobby for her mother dying in a plane crash, abandon him, take his son away from him and fly to France with a guy she just met a few weeks ago."
I'd have to think that the lesson to be learned here is:
If you're fortunate enough to have created a couple that millions of people love so much they'll tune in every week to watch them, be careful not to have them act in ways that will take away from that certain something that made the fans fall in love with them.